GUiSHEM presents the first Latin American Designer Premium Nail Lacquer Line

Fashion Designer Guillermo Jop, a head designer for the GUiSHEM brand, is launching his debut range of nail lacquers! The designer, distinguished for his signature geometric pattern-cutting techniques and sharp designs, is setting off on a journey to becoming a full lifestyle brand. As he explained in an interview for WWD, the GUiSHEM Nail Lacquer is just the beginning category in beauty, and a gateway to much bigger, more versatile beauty collection. To begin with, there will be 15 high-gloss shades of nail lacquer to choose from, each complementing GUiSHEM’s apparel collections. At the same time, GUiSHEM has already begun work on other beauty products such as eye shadows, lipsticks and powders…

The lacquers are produced in France but, since Guillermo Jop is from Guatemala, the GUiSHEM Nail Lacquer range is announced as the first Latin American designer premium nail lacquer line. In addition to 15 color lacquers, the range will also include a clear topcoat to extend the life of your nail look and give it some extra shine. The vibrant GUiSHEM color palette is designed to accentuate its ready-to-wear collections, and it comes in a couple of different finishes (still not specified which ones), priced from $14 to $15 depending on the finish. GUiSHEM Nail Lacquers are also free from hazardous chemicals such as sans formaldehyde, dibutyl phthalate, camphor, toluene or formaldehyde resin.

GUiSHEM Nail Lacquer is delivered in a modern-looking glass bottle geometric-design chrome-colored stopper suggestive of GUiSHEM’s apparel collections. The custom-made brush is round and flat, to ensure a streak free application. The range debuts on August 26, 2015.

Products mentioned in article

GUiSHEM Nail Lacquer

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)