House 99 by David Beckham a new global men’s grooming and skincare brand

David Beckham is launching a brand new grooming brand, House 99! The brand he created in collaboration with L’Oréal Luxe is making its worldwide debut in February 2018.

As announced by the famous sportsman and style icon, the House 99 range will include no less than 21 different units, ranging from shaving products, to grooming products for beard, face, body, tattoos, and hair. The brand takes a holistic approach to grooming by blending British barbershop culture with modern-day hair, skin, beard, and tattoo creativity.

 
“I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.”  David Beckham, Founder HOUSE 99

The House 99 product line was in the making for the last two years. The collection is designed to upgrade every step of the modern man’s routine, from everyday grooming to style transformations. Beckham had an active role in the development of the brand, as he was the one that tested all the products, choose fragrances, and even detailing on the black and white packaging. The House 99 must-haves have already been unveiled, so take a look:

House 99 Bold Statement Tattoo Body Moisturizer SPF30 is created by and for Beckham himself, who has more than 40 tattoos on his body. This daily moisturizer is designed to help preserve the original colors of the body art.

House 99 Seriously Groomed Beard & Hair Balm is a weightless creamy balm for disciplining unruly hair and beards. The product adds structure and nourishes for a disciplined and conditioned, long-lasting look.




House 99 Smooth Back Shaping Pomade is specifically designed to help you recreate Beckaham’s signature pompadour hairstyle. It gives the hair a perfect amount of hold and a natural-looking texture.

House 99 Greater Look Face Moisturizer is a lightweight, nourishing formula that strengthens skin while keeping it well hydrated all day long. The moisturizer is formulated with energizing spirulina and quinoa extracts.

The rest of the product range includes Softer Touch beard oil, Going Big thickening daily shampoo, Get Groomed purifying beard scrub, Change It Up texturizing clay, Going Strong styling gel…

The global brand House 99 will launch the UK, exclusively at Harvey Nichols, on February 1st, 2018, and will roll out to other British retailers, and in 19 countries, from March 1st 2018. In the USA, the brand will be available exclusively at ULTA starting from March 4, 2018. House 99 product prices range from 22 pounds for the 125-ml. bottle of Bold Statement to 18 pounds for the 150-ml. Get Groomed purifying beard scrub and 15 pounds for the 150-ml.

House 99 Bold Statement Tattoo Body Moisturizer SPF30

Body Moisturizers

House 99 Bold Statement Tattoo Body Moisturizer SPF30, designed by David Beckham, is specifically formulated to nourish and hydrate your tattooed body. The spr ...

House 99 Seriously Groomed Beard & Hair Balm

Mustache & Beard

House 99 Seriously Groomed Beard & Hair Balm is a weightless, creamy balm dishes out serious discipline to shape up unruly hair and short - long beards. T ...

House 99 Going Big Thickening Daily Shampoo

Shampoo

House 99 Going Big Thickening Daily Shampoo, by David Beckham, is designed to help you get fuller, healthier-looking hair. It comes with a promise of strength ...

House 99 Get Groomed Purifying Beard Scrub

Mustache & Beard

House 99 Get Groomed Purifying Beard Scrub, by David Beckham, is used to remove the dead skin cells from underneath your beard. This pre-shave treatment adds mo ...

House 99 Smooth Back Shaping Pomade

Hair Styling Products

House 99 Smooth Back Shaping Pomade is designed to help you recreate David Beckham's signature pompadour hairstyle. The Smooth Back Shaping Pomade gives hair ...

House 99 Greater Look Face Moisturizer

Moisturizers

House 99 Greater Look Face Moisturizer is a lightweight and nourishing, skin-strengthening moisturizer formulated with protein-rich spirulina and quinoa extra ...

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)