Introducing OUIDAD - A Curl's Best Friend

Published: 2011-01-24 by Ines Markovic in Hair

Sometimes, it’s hard to keep a good curl down. Renowned hair stylist, salon owner, global educator, curl expert, mother and industry icon, Ouidad, keeps curls looking modern, shiny and healthy all year long. The pioneer of the curl category since 1984, Ouidad is “all about the curl”, whether she’s cutting and styling clients at her Manhattan or LA Salons, training stylists across the country on her signature techniques, or formulating products that improve curly hair’s health and appearance.

The Ouidad Salon caters to a discerning curl clientele, from celebrities like Minnie Driver to the Tony award winning cast from ''In The Heights''. Clients receive the exclusive Carve and Slice® cut, learn how to tame their out-of-control manes with the “rake and shake” styling method and are treated to the latest restorative treatments and products that tout the Ouidad name.

Editorial stylists turn to Ouidad products on sets and shoots to add bounce, shine and make curls defined and beautiful.

The Queen of Curl

As a top industry stylist Ouidad is adept at creating everything from naturally curly looks to dramatic red carpet ringlets. She believes in “embracing one’s natural curl” and teaches her clients how to enhance the beautiful curls they were given. She also recreates favorite celebrity looks like beachy waves and sexy siren hair effortlessly. Whatever the “curls” desire may be, Ouidad is the go to expert.

Cracking the Curl Code

Dedicated to creating hair care that acts like skin care to nourish and replenish, Ouidad developed a full range of hair products for all curly hair types. Curly hair is delicate and tends to be dehydrated due to its spiral structure. The spiral shape of curls forces the hair shaft to remain open allowing harsh environmental elements (such as air pollution, dryness) to dehydrate hair while key nutrients and moisture escape. The Ouidad product line nourishes curly hair allowing it to have weight and prevents it from reacting to humidity. As a result, hair is smoother, shinier and better performing.

Ouidad products vary from shampoos and conditioners, according to hair type, to hair treatments, curl styling gels and combs, as well as hair sun shield products. The formulations are gentle, moisturizing and water soluble and work from the inside out to transform hair into its healthiest condition. No heavy oils or waxes are used. Feeding hair what it needs – moisture, proteins, amino acids – helps it looks its best and perfrom over the long term. Little curls also deserve care and Ouidad’s “Krly Kids” line puts a new twist on caring for kids with curls. Ouidad personally formulates all of the products that bear her name by combining her understanding of curly hair needs with a scientific knowledge of ingredients.

Ouidad Cares About Curls

A staunch breast cancer supporter, Ouidad has embarked on an ongoing campaign, “Curls For A Cure®” to help raise funds and awareness of breast cancer. Ouidad is committed to the cause and matches all dollar donations (you give $5, they’ll make it $10!) made on their site (www.ouidad.com) for The Breast Cancer Research Foundation. This year-round initiative has successfully raised over $340,000 to date and counting.

Curl Talk

As an advocate and educator who is on a “curl crusade”, Ouidad is constantly teaching women (and men) how to care for their curls. Whether it is through her book, Curl Talk, at consumer events or through her speaking engagements, Ouidad wants to share her gift with the curl community.

Dedicated to curls for the past 20 years, Ouidad is the premier expert when it comes to talking about, and styling, curls. Her unparalleled experience, authority and passion truly make her, “Queen of Curl.”

Condition Your Curls with Ouidad

The key to healthy, beautiful curly hair is moisture. If curls are malnourished, or underfed, they will not appear fully healthy and buoyant, but potentially frizz up and dry out under daily wear. Ouidad’s conditioners will help detangle curls and add protection for curly hair against the environment and heating tools:

- Ouidad Moisture Lock Leave In Conditioner

- Ouidad Botanical Boost Moisture Infusing and Refreshing Spray

- Ouidad Balancing Rinse Essential Daily Conditioner

- Ouidad Curl Quencher Moisturizing Conditioner

- Ouidad PlayCurl Volumizing Conditioner

- Ouidad Sun Shield Sun & Sport Leave-In Conditioner

Put The Life Back Into Your Hair

Bring the salon home. Ouidad 12 Minute Deep Treatment Intensive Repair was originally designed for use in Ouidad salons to repair dry, damaged hair, and prepare hair for chemical treatments so the hair can sustain its soft healthy feel, but is now available to be experienced at home.

The Final Touch Ouidad’s Finishing Formulas

Add a finishing touch to your curls with Ouidad's finishing formulas made specifically for curly hair. Great for all types of curls, the finishing products adds just the right amount of sheen without making hair feel heavy and sticky. Curls are held in place for a long lasting, healthy bounce in any climate:

- Ouidad Clear Control Pomade

- Ouidad Styling Mist Setting & Holding Spray

- Ouidad Shine Glaze Serum

Give Your Curl’s A Style Of Their Own

Ouidad features four styling formulas designed to give your curls character. Whether that means fighting frizz or adding volume, curls come to life with this styling collection without the heaviness, stickiness and crunchiness common with other styling products:

- Ouidad Climate Control Heat & Humidity Gel

- Ouidad Tress Effects Styling Gel

- Ouidad Curl Quencher Moisturizing Styling Gel

- Ouidad PlayCurl Volumizing Foam

Ouidad products are available at Ouidad.com, Ouidad certified salons and Sephora.

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