Ouidad

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Dedicated to creating hair care that acts like skin care to nourish and replenish, Ouidad, the founder of Ouidad Hair Care developed a full range of hair products for all curly hair types. Curly hair is delicate and tends to be dehydrated due to its spiral structure. The spiral shape of curls forces the hair shaft to remain open allowing harsh environmental elements (such as air pollution, dryness) to dehydrate hair while key nutrients and moisture escape. The Ouidad product line nourishes curly hair allowing it to have weight and prevents it from reacting to humidity. As a result, hair is smoother, shinier and better performing. Ouidad products vary from shampoos and conditioners, according to hair type, to hair treatments, curl styling gels and combs, as well as hair sun shield products. The formulations are gentle, moisturizing and water soluble and work from the inside out to transform hair into its healthiest condition. No heavy oils or waxes are used. Feeding hair what it needs – moisture, proteins, amino acids – helps it looks its best and perfrom over the long term. Little curls also deserve care and Ouidad’s “Krly Kids” line puts a new twist on caring for kids with curls. Ouidad personally formulates all of the products that bear her name by combining her understanding of curly hair needs with a scientific knowledge of ingredients. Dedicated to curls for the past 20 years, Ouidad is the premier expert when it comes to talking about, and styling, curls. Her unparalleled experience, authority and passion truly make her, “Queen of Curl.”