Introducing SUPERGOOP! - Your Day In The Sun Starts Here

Published: 2011-01-25 by Ines Markovic in Skin Care

Holly Thaggard, a veteran of the suncare industry whose experience lies in formulation and education, launched brand Supergoop! in early 2007 with a singular mission to educate and protect adults and children alike from both harmful skincare ingredients and the UV rays of the sun.

Introducing SUPERGOOP! - Your Day In The Sun Starts Here

The goal of Supergoop! is to provide innovative everyday UV protection solutions, affordable for all, that meet the new European recommendations while being mindful of skin-compatible ingredients and natural preservative systems.

Supergoop!’s clean, sophisticated packaging and playful signature aesthetic capture the brand’s spirit perfectly, appealing to men, women, teens, and children to encourage healthy daily sun protection habits for the entire family.

With the belief that UV protection is the critical first step in any daily skincare regimen, Supergoop! takes seriously its commitment to formulating without parabens, petrochemicals, fragrances, and phthalates to provide consumers with an environment- and body-friendly choice for everyday UV protection.

Supergoop! has prepared targeted long-lasting sun and environmental protection in body friendly and skin compatible formulas for the year 2011:

- NEW Supergoop! SPF 30+ SUNSTICK (launches Spring 2011) ($14.50)

- Supergoop! SPF 30+ UVA l UVB ACAIFUSION AND MINTFUSION ($8.50)

- Supergoop! SPF 30 SUNSCREEN SWIPES ($34.00)

- Supergoop! SPF 30+ EVERYDAY UV LOTION SPRAY ($19.50)

- Supergoop! SPF 35+ SAVE FACE A.M. MOISTURIZER ($28.00)

- Supergoop! SPF 35+ SAVE FACE SUNSCREEN SERUM ($32.00)

- Supergoop! SPF 30 SUNSCREEN SWIPES - 40 COUNT POUCH ($34.00)

- Supergoop! SPF 30 SUNSCREEN SWIPES - 8 COUNT POUCH ($10.00)

- Supergoop! SPF 30+ 1.6 OZ. EVERYDAY UV LOTION ($14.00)

- Supergoop! SPF 30+ EVERYDAY UV LOTION ($68.00)

- NEW Supergoop! SPF 30+ WEEKEND AWAY ESSENTIALS (launches Summer 2011) ($39.50)

Supergoop! products are available in Nordstrom, Barneys NY, and Giggle stores nationwide, Nordstrom.com, Barneys.com, Giggle.com and Supergoop.com.

Products mentioned in article