Supergoop!

Brand website: link

Holly Thaggard, a veteran of the suncare industry whose experience lies in formulation and education, launched brand Supergoop! in early 2007 with a mission to educate and protect adults and children from both harmful skincare ingredients and the UV rays of the sun. The goal of Supergoop! is simple: To provide innovative everyday UV protection solutions, affordable for all, that meet the new European recommendations while being mindful of skin-compatible ingredients and natural preservative systems. Supergoop!’s clean, sophisticated packaging and playful signature aesthetic capture the brand’s spirit perfectly, appealing to men, women, teens, and children to encourage healthy daily sun protection habits for the entire family. With the belief that UV protection is the critical first step in any daily skincare regimen, Supergoop! takes seriously its commitment to formulating without parabens, petrochemicals, fragrances, and phthalates to provide consumers with an environment- and body-friendly choice for everyday UV protection.