L'Oréal Paris names Camila Cabello as the new face

The new face and Global Spokesperson of L’Oréal Paris is 20-year-old American pop star Camila Cabello, who was a member of the girl group Fifth Harmony up until the end of last year when she announced her solo career. Her first album named "The Hurting. The Healing. The Loving." is coming put in September. As the new L’Oréal face, she joins the likes of Susan Sarandon, Naomi Watts, Irina Shayk, Eva Longoria, Blake Lively and Elle Fanning.

"I’m grateful for this incredible opportunity to work together to create empowering, uplifting campaigns that really speak to women and girls from all over. Not to mention getting to shoot in Paris!!! For all of you making your own dreams out there, "We’re worth it!"" Camilla stated.

"We are so proud to welcome Camila Cabello to L’Oréal Paris," said global president Pierre Emmanuel Angeloglou. "At 20, she’s a natural-born performer, whose voice and music both moves and connects people. Her journey from Cuba to America as a child to solo artist is a story of conquering fears to go after what you want and stand for what you believe. Asking Camila to join our family of talented spokespersons is a celebration of empowerment, of aiming high while remaining real."

The first images of the new campaign show her looking casual and natural yet sexy as she's wearing a white tank top, has her hair in loose waves, sports a subtle cheek peach color, nude lips and a smoky eye look.

"I wear a lot of makeup when I go on stage or do promotional stuff and I'll have people doing things to my hair. So when I'm not doing that, I just kind of really like to keep it simple and just take care of myself...I don’t like to use a lot of bright colors on my lips," she explained to Teen Vogue.

As some of her favorite L’Oréal products, she mentions Pro-Matte foundation, Pro-Matte lipstick and L'Oréal Total Repair 5 Shampoo, Conditioner and Mask for her  hair.

Products mentioned in article

L'Oréal Paris Infallible® Pro-Matte 24HR Foundation

L'Oréal Paris Infallible® Pro-Matte Liquid Lipstick

L'Oréal Paris Total Repair 5 Restoring Shampoo

L'Oréal Paris Total Repair 5 Restoring Conditioner

L'Oréal Paris Total Repair 5 Damage Erasing Balm

Sanja Pekic

Sanja Pekic is a Fragrantica editor from Sarajevo, Bosnia and Herzegovina. She has joined the team in 2008 to update and maintain encyclopedia info...(more)