NEW Sephora by OPI GLEE Collection

Gleek out with the NEW Sephora by OPI GLEE Collection, a limited-edition range of ten new nail colour shades and three Chic Prints nail design appliqués inspired by your favorite characters from FOX’s hit show, GLEE. With signature names, colors and styles developed in colaboration with Twentieth Century Fox Consumer Products, the set list for the Sephora by OPI GLEE Collection has a little something for every Gleek. The new GLEE line will make you feel like part of the GLEE club.

Seven new Sephora by OPI GLEE Collection Nail Colours are available individually ($9.50) or as a mini set of six with three additional exclusive colours ($22).  All are Dibutyl Phthalate (DBP),Toluene and Formaldehyde-free.

The shades are:

- Slushied – There’s no need to duck from this opaque blue

-  Hell to the No – This purple shade might as well be considered liquid-pizzaz

- Gleek Out – A lime, glittery green that will have everyone singing your praises

-  Diva-in-Training – Step aside Rachel Berry.  The next solo is yours with this poppy pink hue

- Who Let the Dorks Out? – All the cool kids aren’t doing it!  Express your individuality and inner-Gleek with this statement peacock green

-  Miss Bossy Pants-  A rich raspberry as show-stopping as Rachel herself

-  Mash-Up – Whether your style is sporty or goth, this pearlescent green gray pulls it all together for a pitch-perfect look

- Celibacy Club (mini set exclusive)- Even if it’s only part of the show, express your inner angel with this glimmering, diamond top coat

- Express Yourself to Yourself (mini set exclusive)- Even more entertaining than Sue Sylvester in a music video, this coral shimmer shade will have people talking

- Sue Vs Shue (mini set exclusive) – Capturing the rivalry by this rebellious navy blue

Sephora by OPI GLEE Collection Chic Prints for Nails Design Appliqués ($15) are easy-to-apply, precut strips of varying widths available in three different GLEE-inspired designs, Showstopper (gold stars), Berry Special (navy polka dots) and One Hit Wonder (music notes). Appliqués last 2 days on either fingers or toes and provide a fast and fun way to update your look instantly.

The collection will be available February 3rd exclusively at all major Sephora locations in the U.S and Canada including Sephora locations inside JCPenney’s. Its launch will coincide with the much-anticipated special episode of GLEE that will air following Super Bowl XLV on FOX.
 
Fans will also be able to catch a glimpse of the Sephora by OPI Glee polish during the series’  upcoming Valentine’s Day episode on February 8th, which will feature the characters Mercedes (Amber Riley), Tina (Jenna Ushkowitz), Brittany (Heather Morris), Santana (Naya Rivera) and Lauren Zizes (Ashley Fink) donning the colors.

Sephora’s celebratory in-store launch event will host Naya Rivera, who plays Santana on the series, alongside Eryn Krueger-Mekash, the show’s head make-up artist, at the beauty retailer’s Westfield Century City location in Los Angeles on February 12th from 2 pm-4pm.  One lucky winner will be treated with an on-site make-over by Eryn as well as fun activities to help kick off the line’s debut.
 
As part of its online campaign, Sephora will host a “Nailed It! GLEEK Out Photo Contest”, on Facebook urging fans to upload photos of themselves in GLEE inspired looks and a “Hide and Go Gleek” Twitter contest rewarding fans with prizes for correct answers to GLEE trivia questions.

Sephora by OPI Nail Colours and Chic Prints for Nails Design Appliqués will be available February 2011 ($15 each) in all in all Sephora stores, as well as by calling 1-877-SEPHORA or logging on to sephora.com via computer or smartphone.

Ines Markovic

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