Rita Ora for Rimmel London

Published: 2014-02-21 by Marina Milojević in Nails

Rimmel London has partnered with the famous British singer-songwriter and actress Rita Ora, to create a trendy new lip and nail color line which debuts in just a couple of days.

The makeup brand has already posted a number of promotional images on its Instagram profile, describing the Rita’s new makeup look as “a match made in heaven!” Rita is boasting polished, but effortless, bold look – a dramatic cat eye created using Rimmel London’s Scandaleyes Thick & Thin Eyeliner, and vibrant red lips painted with Rita Ora x Rimmel London Lasting Finish Color Rush Balms.

Speaking about this exciting collaboration, the 23 year old singer said: "I guess we're inspired by many of the same things - fashion, color, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colors as much as I do! I am absolutely obsessed with makeup and being adventurous with colors so when I was given the chance to make my own collection with Rimmel it was like a dream come true."

Breakfast in Bed 873
Pillow Talk 853
Lose Your Lingerie 203

rita ora for rimmel london

Blindfold Blue 823
Let's Get Nude 513
White Hot Love 703

rita ora for rimmel london

Midnight Rendezvous 613
Oragasm 403
Rita Rouge 313

rita ora for rimmel london

Do Not Disturb 873
Raw as Night 303
Don't Be Shy 323

rita ora for rimmel london

Rita Ora for Rimmel London makeup collection comprises of 12 new shades of Rimmel’s 60 Seconds nail polish, which is one of the brand’s best-selling products, thanks to its fast-drying formula. The nail polish is delivered in a special limited edition packaging with Rita Ora’s signature on the singer’s portrait rendered in the pop art style.

The nail colors are complemented with 5 beautiful shades of chubby-stick lip colors – Rimmel’s Lasting Finish Color Rush Balm. Rita said that her favorite shades are “Ora-gasmic Orange” for nails and “Richer The Better,” a true red, for lips. The prices have yet to be announced, but the regular price of Rimmel’s 60 Seconds nail polish is $6.40, while the lipsticks start from $7.95.