Sneak Peek: Nails Inc. London collection for Fall 2011

British nail brand Nails Inc. London is just about to launch a new fashion-inspired line of nail polishes, exclusive to 50 Sephora doors. Some of their newer collections will roll out to an additional 200 doors in October.

The set featured on the leading picture is a limited edition glossy autumn/winter collection of russet/tobacco shades. The bold bright red shades are the same ones spotted at Prada fashion shows, while the romantic red/russet colors were originally made for Gucci. The 4 shades are named after famous London Stations: Charing Cross – Brilliant pure red gloss, Paddington – Deep khaki grey, St Pancras – Deep chestnut and Fenchurch Street – Russet crème. Priced at £25.00.

The brand offers a wide range of nail polishes for busy, modern woman. All of them inspired by the catwalks and high fashion industry. This shouldn’t come as a surprise if we know that Nails Inc. makes a regular presence at London Fashion Week, and has been featured on shows of high fashion designers such as Issa and David Koma.

The new collection will also bring new formulas including ones that offer “3-D glitter,” holographic, crackle and even magnetic special effects. Each of them is professionally formulated and offers long-lasting finish. They’re all priced at $9.50. and named after an iconic U.K. locale.

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)