Target to launch its own nail polish brand

Target Corporation, the second-largest discount retailer in the United States, has just announced the launch of its very first nail polish collection. Target’s own nail color collection, called Defy & Inspire, is designed to expand its assortment of high-quality, affordable products that can only be found at its 1,801 locations throughout the United States.

Target’s Defy & Inspire nail polish collection is launching in all 1,801 Target stores and online on January 17, 2016. The range comprises 38 shades, a top coat, and a base coat, retailing for $7.49 each.

Target Defy & Inspire Nail Polish in You're Going to Vegas

As Dawn Block, senior vice president of beauty for Target, explained in an interview for WWD, the line offers a solution for time-starved, budget-conscious shoppers. As she believes, there is something for everyone within the color spectrum of these high-quality, affordable nail lacquers. The nail lacquers are based on a patented, dual polymer technology, which ensures a long-lasting wear without UV lights and special top coats. The formula is also free of 5 most hazardous chemicals that are often found in nail polish formulas: toluene, formaldehyde, formaldehyde resin or camphor and DBP.

Target’s Defy & Inspire nail polish collection starts with 38 shades, but it will be updated seasonally. Defy & Inspire will be promoted in 1,000 doors, on Target’s newly designed end caps.

Source:WWD

Marina Milojević

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)