Kiehl's partners with Derek Zoolander for two limited edition Zoolander sets
Published: 2016-02-11 by Marina MilojevićKiehl’s since 1851 has teamed up with Derek Zoolander, a character from movie Zoolander, to offer two limited edition skincare sets for men. This interesting collaboration coincides with the worldwide premiere of the Zoolander No.2, which is the comedy movie sequel to the original Zoolander movie from 2001.
The movie follows the adventures of two models Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) as they attempt to stop a scheme to kill the world’s most beautiful people. Kiehl’s, one of the most renowned skin care companies, offers a helping hand with two limited edition Zoolander sets, each designed to help you look your best!
Two limited edition Kiehl’s x Zoolander sets include “The Ridiculously Youthful Collection,” a unisex anti-aging kit, and the “Blue Kiehl,” which is a finely curated collection for men. The Ridiculously Youthful Collection comprises Midnight Recovery Concentrate, Daily Reviving Concentrate and Super Multi-Corrective Cream.
Kiehl's Midnight Recovery Concentrate | Kiehl's Daily Reviving Concentrate | Kiehl's Super Multi-Corrective Cream |
The Blue Kiehl Men’s Collection includes Kiehl’s Facial Fuel moisture treatment, Facial Fuel Heavy Lifting Eye Repair and Close Shavers shaving cream. The sets will be available during February and March 2016.
Kiehl's Facial Fuel moisture treatment for men | Kiehl's Facial Fuel Heavy Lifting Eye Repair for men | Kiehl's Close-Shavers Shaving Formula 31-O |
To make things even more interesting, earlier this week, Kiehl’s opened the Derek Zoolander Center for People Who Don't Age Good, in New York's West Village. The anti-aging center, which is created by Night Agency, hosts the patented 6.5 step rejuvenation program tailored to diminish the signs of aging. The visitors are welcomed by male models, who guide them through the various steps of the program, from getting misted with Kiehl’s anti-aging serum, to inhaling high-altitude air imported from the Himalayas, assessment of your individual pant-to-nipple ratio, to posing in a selfie station.
The center is a nod to the first film's Derek Zoolander Center for Kids Who Can't Read Good. As Evan Slater, partner and executive creative director at Night Agency, explained: "The intent is to create something people will talk about and use the concept to build content around it." The Ridiculously Youthful Collection and the Blue Kiehl Men's Collection are available online and at DZCFPWDAG.