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benefit Introduces new Brow Collection

Published: 2016-05-16 by Marina Milojević in Makeup

Benefit Cosmetics has just introduced its new Brow Collection, featuring an all-encompassing assortment of grooming and styling products for brows. The Brow Collection comprises no less than 13 different products in a full rainbow of shades, to help create refined, natural-looking brows.Benefit Brow Collection

Believe it or not, but eyebrow couture is one of the hottest trends in the beauty industry. This small niche within the beauty industry is attracting more and more consumers every day. According to the NPD Group, a global information company, US sales in the prestige eyebrow market have nearly doubled since 2011. Eyebrow makeup dominates total US eye makeup sales growth, while the trend toward defined eyes continues to fuel growth in brow makeup. Benefit Cosmetics is one of the key players in this market, where 50% of the products sold last year were Benefit's signature brow products & services.

This spring, Benefit cosmetics adds six new products to its brow portfolio, and revamps the whole existing lineup with a brand new packaging. The fresh new Benefit Brow Collection includes just about everything, from pens to gels, for adding depth and filling in gaps to achieve the right brow shape! The collection arrives on 24 June, 2016, at Sephora. And here is your first look at it!

Benefit Gimme Brow Volumizing Eyebrow Gel is formulated with small microfibers that adhere to skin & hairs, creating natural-looking fullness and definition. The water resistant, long-wearing gel features a small tapered brush with a precision tip, which blends easily and shapes hairs into place. The eyebrow gel is now available in three shades, including a brand new Medium shade. $24.00

Benefit Gimme Brow Volumizing Eyebrow Gel

Benefit Goof Proof Eyebrow Pencil is a brow-filling & shaping pencil with a custom, non-sharpen “goof-proof” tip. The soft formula, available in six different shades, glides on easily and sets into a lasting, waterproof finish, that stays put for no less than 12 hours. $24.00

Benefit Goof Proof Eyebrow Pencil

Benefit ka-Brow! Eyebrow Cream Gel-Color is a versatile eyebrow cream for filling in, sculpting, and giving volume to the brows. The gel is paired with a hard-angled brush that easily converts to a full-sized brush for precise, controlled application. The formula is long-lasting for up to 24 hours. $24.00

Benefit ka-Brow! Eyebrow Cream Gel-Color

Benefit BROWVO! Conditioning Eyebrow Primer conditions and smooth brows to nourish the lashes and extend the wear of brow products. The formula is based on keratin & soy proteins, which are known to promote thicker, healthier, fuller lashes. $28.00

Benefit BROWVO! Conditioning Eyebrow Primer

Benefit Precisely, My Brow Eyebrow Pencil is an ultra-fine brow pencil designed to draw natural-looking, hair-like strokes for fake full brows. The pencil features a twist-up, non-sharpening tip and a built-in spoolie brush. Its long-lasting formula is available in a full array of shades, and it lasts for up to 12 hours. $24.00

Benefit precisely, my brow eyebrow pencil

Benefit Brow Zings Eyebrow Shaping Kit is a taming & shaping kit for brows available in four color harmonies. The kit features eyebrow powder and wax, as well as mini slant tweezers and a dual-sided extendable applicator. Provides 12-hour wear. $32.00


Benefit High Brow Eyebrow Highlighter is a creamy eyebrow highlighter designed to accentuate brow arches for brighter, younger-looking eyes. The High Brow Highlighter is universally flattering, and ideal for all skin tones. Benefit High Brow Glow Brow Highlighter is a gleaming version of aforementioned brow highlighter pen - a single stroke of the glowing champagne-pink shade under arches instantly illuminates & gives a lifted look. Both eyebrow highlighters are priced at $22.00.


Benefit 3D BROWtones Eyebrow Enhancer is a brush-on highlighting gel that softens the look of darker brows with subtle highlights and enhances lighter brows with depth and dimension. The water resistant formula promises up to 12 hours of wear. $24.00


Benefit ready, set, BROW! clear brow gel is a flake-free, invisible-finish formula that shapes and tames brows. The custom-designed, dual-sided wand, coats hairs from root to tip to give them strong, flexible hold. $24.00

Benefit ready, set, BROW! clear brow gel


  • Benefit brow defining & blending tool is a dual-ended eyebrow brush specially designed to expertly apply brow powders, creams, gels and waxes. It shapes, fills and defines. $20.00
  • Benefit brow grooming tweezer & brush is a dual-end grooming product composed of slanted tweezers with grooming brush. Use it for expert brow shaping and daily brow maintenance. $20.00
  • Benefit universal sharpener adjusts to fit 3 pencil sizes from standard to jumbo. The sharpener features a removable size-adjuster, and includes a blade-cleaning tool. $5.00


benefit gimme brow volumizing eyebrow gelbenefit gimme brow volumizing eyebrow gel
benefit goof proof eyebrow pencilbenefit goof proof eyebrow pencil
benefit ka-BROW! eyebrow cream-gel colorbenefit ka-BROW! eyebrow cream-gel color
benefit BROWVO! conditioning eyebrow primerbenefit BROWVO! conditioning eyebrow primer
benefit precisely, my brow eyebrow pencilbenefit precisely, my brow eyebrow pencil
benefit brow zings eyebrow shaping kitbenefit brow zings eyebrow shaping kit
benefit high brow eyebrow highlighterbenefit high brow eyebrow highlighter
benefit High Brow Glow Brow Highlighterbenefit High Brow Glow Brow Highlighter
benefit 3D BROWtones Eyebrow Enhancer benefit 3D BROWtones Eyebrow Enhancer
benefit ready, set, BROW! clear brow gelbenefit ready, set, BROW! clear brow gel
benefit universal sharpenerbenefit universal sharpener
benefit brow defining & blending toolbenefit brow defining & blending tool
benefit brow grooming tweezer & brushbenefit brow grooming tweezer & brush

Marina Milojević

Editor, Author & Translator
[email protected]

Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ...(more)

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