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Too Faced

Main activity: makeup

Country: USA

Brand website: link

Too Faced

Too Faced cosmetics, since 2016 owned by Estée Lauder Companies, is a playful beauty brand founded by Jerrod Blandino and his spouse Jeremy Johnson. The couple started Too Faced in 1998 with a vision to create a beauty brand that would celebrate individuality, empower women, and inject joy back into an industry that had become rigid and led by rules, not fun.  

One of the major industry game-changers, Too Faced is a brand known for its numerous inventions: the world’s first glitter eye shadow, plumping gloss, and 24-hour crease-proof shadow primer.

Too faced uses only the finest, cutting-edge ingredients to create innovative cruelty-free color cosmetics that women.

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Too Faced products

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